Göreme is both the town and the valley the balloons leave from. From the basket the settlement sits in the rock, with cave façades and the open valley floor in one look. Many balloons ascend together from the main Göreme site — the crowd in the sky is part of the picture.
Hotel pickup is from Mustafapaşa and Nevşehir; the flight itself is the Göreme landscape. Stay in or near Göreme if you want the shortest transfer. The 60-minute flight is the airborne part of a longer morning that includes pickup, briefing, and the return.